Latest NASA Launch: Viral Marketing

Fact: Aviation Week has a piece today (“Funding Biggest ISS Obstacle“) outlining the budgetary woes of the International Space Station program, noting that the five partnering national space agencies which jointly operate the ISS “say they are eager to use the facility as a stepping stone for lunar and Martian exploration, but they first must find a way to sustain operations beyond the present partnership agreement….The main question mark about extending operations is related to funding and not technical issues. No road map or timetable for prolonging the ISS lifetime can be established until these financial issues have been resolved.”

Analysis: I’m a fan of space research and travel, and I’d like to see more funding and attention go into the American space effort, and with it more American ability to collaborate on international space ventures.

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Another Microsoft key hire

Fact: In 2007, Walt Disney shot up the ranks in two separate “Most Innovative Companies” lists. On Business Week’s annual list of “The World’s 50 Most Innovative Companies,” Disney zoomed from #43 in 2006, to #8.  Similarly, “The WIRED 40,” WIRED Magazine’s “tenth annual list of the most innovative companies in the world,” saw Disney come from nowhere – not even on the list in 2006 – to rank at #29.  

Analysis: Microsoft again made both lists, including a stellar #5 in Business Week, but rivals Apple and Google held down the top two spots on each list (trading positions).  Not to rest on its laurels, and to gain leverage against such innovative engines, Microsoft today announced it has lured away Disney’s CIO Tony Scott to come to Redmond and bring some of the Mouse’s magic way of supporting innovative spark with a robust and cutting-edge internal IT environment.

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