Bing vs Google, the quiet semantic war

On Wednesday night I had dinner at a burger joint with four old friends; two work in the intelligence community today on top-secret programs, and two others are technologists in the private sector who have done IC work for years. The five of us share a particular interest besides good burgers: semantic technology.

Oh, we talked about mobile phones (iPhones were whipped out as was my Windows Phone, and apps debated) and cloud storage (they were stunned that Microsoft gives 25 gigabytes of free cloud storage with free Skydrive accounts, compared to the puny 2 gig they’d been using on DropBox).

But we kept returning to semantic web discussions, semantic approaches, semantic software. One of these guys goes back to the DAML days of DARPA fame, the guys on the government side are using semantic software operationally, and we all are firm believers in Our Glorious Semantic Future.

Enabling Eureka via Citeability

The story of Archimedes resonates with everyone, because we all regularly feel that rush of excitement that he famously felt when discovering the principle of water displacement: “Eureka!” he shouted, “I have found it!”

Whether it’s car keys or the perfect birthday present for a loved one, we know that feeling. But how often do you feel like shouting “Eureka” when you’re surfing the web looking for a particular piece of government information?

Gunning the Microsoft Semantic Engine

New Bing Maps Beta with embedded data layers from Twitter and other social feeds, click to enlarge screenshot

There’s a lot of information on the Internet already. Every day, more is added – a lot more. And while there are a concomitant number of new analytic or sense-making tools on the web, they butt up against the fact that the data – the all-important data – is held in multiple places, formats, and platforms.

How are we going to deal with all this? One approach is almost mechanical: ensuring that datasets can be accessed commonly, as in our new Microsoft Dallas platform associated with the Windows Azure cloud platform.  In the government realm, the anticipated reliance on “government-as-a-platform” (a meme popularized by Tim O’Reilly) holds promise in allowing somewhat aggregated datasets, openly accessible.