Gartner Says, Sometimes Hype is Necessary

Fact: Gartner is taking the same approach they often critique with their normally-solid “Hype Cycle” reports – arguing that “a little cloud hype” is beneficial if it “captures the imaginations of a broader audience of decision makers.”

Analysis: With their annual “Hype Cycle” reports, Gartner usually does a solid job of tracking over-optimistic assessments of the “latest and greatest” in technology and calling out overly hyped “hot new tech” and providing realistic assessments of the projected future of trends in software, hardware, and business processes.

Sometimes, Gartner slips up, and falls prey to the error they ascribe to others.  That’s the only interpretation I can make on a curious blog posting on an official Gartner blog designed to promote their new book “Mastering the Hype Cycle: Choosing the Right Innovation at the Right Time.”  Mark Raskino, the book’s co-author with longtime analyst Jackie Fenn, argues that “We have to simplify the business proposition behind this ‘big shift’,  explain it well and socialize it deeply to convince non-tech business leaders to buy-in.” 

Mr. Raskino makes clear that he wants to babytalk these business-side executives into believing “a little cloud hype” because, in his words, IT leaders and CIOs “need help explaining the fundamental change.”

Laughing with the Geeks

The funny geeks who read StackOverflow have been posting their “favorite programmer cartoons” for the past 2 days, quite amusing.  I remember several of these being anonymously passed around to make a point or two against Dilbert-style “management” when I was at DIA 🙂

There’s more where this came from:

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Google App Engine and the Gathering of Clouds

How many Cloud Computing platforms would you say there are today? 

Some abhor the notion of there being multiple clouds – by this thinking there is only one “cloud” in an almost Zen manner, meaning “the grid” and the ability to reach in, somewhere somehow, and use someone else’s compute capacity, web apps, services, storage, etc.  Some others, however, as Amazon and others roll out their branded ability to do that reach, are beginning to call these “clouds” — I prefer to think about them as distinct platforms enabling cloud computing, but that’s starting to become a hazy definition. 

Next week the world will hear more about Microsoft’s Mesh strategy.

I feel like an observer out on a prairie on a hot summer afternoon, watching the sky as cumulo-nimbus shapes emerge and burgeon across the horizon.  The multiplicity is going to inevitably lead to feature differentiation, competitive marketing, a full hype cycle with naysayers and boosters (see Fortune magazine), down-market competition, shoddy wannabe clouds, boom and bust, market shake-out, etc. etc. – good times! 

How many such platforms (how many clouds) will there be in future?  How many should there be?  And if multiplication really occurs, is this any different from “utility computing” and aren’t we heading back to the days of the mainframe-model of time-sharing?