Gartner Says, Sometimes Hype is Necessary

Fact: Gartner is taking the same approach they often critique with their normally-solid “Hype Cycle” reports – arguing that “a little cloud hype” is beneficial if it “captures the imaginations of a broader audience of decision makers.”

Analysis: With their annual “Hype Cycle” reports, Gartner usually does a solid job of tracking over-optimistic assessments of the “latest and greatest” in technology and calling out overly hyped “hot new tech” and providing realistic assessments of the projected future of trends in software, hardware, and business processes.

Sometimes, Gartner slips up, and falls prey to the error they ascribe to others.  That’s the only interpretation I can make on a curious blog posting on an official Gartner blog designed to promote their new book “Mastering the Hype Cycle: Choosing the Right Innovation at the Right Time.”  Mark Raskino, the book’s co-author with longtime analyst Jackie Fenn, argues that “We have to simplify the business proposition behind this ‘big shift’,  explain it well and socialize it deeply to convince non-tech business leaders to buy-in.” 

Mr. Raskino makes clear that he wants to babytalk these business-side executives into believing “a little cloud hype” because, in his words, IT leaders and CIOs “need help explaining the fundamental change.”

Gartner sees Hype Cycle for Social Software

Fact: Gartner now says that “Web 2.0 software” is falling from its “Peak of Inflated Expectations” and is on its way to a “Trough of Disillusionment.”  However, Gartner finds that wiki software has traversed that path already and is now well on its way up again to mature enterprise acceptance as a valuable productivity tool.

Analysis: Gartner’s just released their 2008 “Hype Cycle” report on Social Software – you know, stuff like public virtual worlds and Web 2.0 tools.

(I don’t know the legality of republishing the actual chart itself, so I’m not including it; I use the Microsoft enteprise license to access Gartner research.  I do note that a Web 2.0 enthusiast from the Netherlands has already posted the new Hype Cycle chart another new and related Hype Cycle chart, on “emerging technologies,” as a Flickr image here. There’s great overlap between the two reports.)

I’ve written before about the usefulness of Gartner analyses; I have to admit that Hype Cycles are my favorites. There’s something about internally debating their judgment calls as your eye travels the path, from pre-adoption “Technology Triggers,” through the bubble-esque “Peak of Inflated Expectations,” and right down into the depths of the “Trough of Disillusionment.” 

If you’re an enterprise IT guy, in a CIO or CTO role or investigating/recommending/approving new technology investments, you really wind up focusing most time on the slow ascending climb to the right of the chart, what Gartner calls the “Slope of Enlightenment.”  Just as in the old days when corporate “data-processing” chiefs lived by the mantra “No one ever got fired for buying IBM,” today’s CIO’s rely on technology that has essentially graduated to Gartner’s “Plateau of Productivity.”

Several other initial observations on the chart:the two Hype Cycle charts:

• Newest disruptive technology trigger charted: “Erasable Paper Printing Systems,” something being researched by numerous large companies like HP and Microsoft as well as already in startup mode, but pegged by Gartner as still 10 years or more from mainstream adoption
• Microsoft’s Surface has achieved brand dominance, as Gartner puts “Surface Computers” on the rise in visibility
• Other key investments of Microsoft Research are validated with positive momentum ascribed to “Mobile Robots,” “Augmented Reality,” and “Green IT,” though only the last one is within 5 years of mature adoption
• “Cloud Computing” is still on the rise, not having peaked in hype yet, though many would find that hard to believe – with its Time Magazine cover last year, it’s practically reached the point of being satired on The Daily Show
• “Public Virtual Worlds” are right alongside “Web 2.0” in still heading down toward their disappointment trough
• Furthest to the right – meaning most mature and enterprise-worthy – is the seemingly venerable “Basic Web Services.”

I really like these reports for a number of reasons – among other things, it looking at them together makes clear the social aspect of a number of more mature technologies (Tablet PC, Electronic Paper) which I favor, and which too often are recognized only for their technical aspects, not the socially enabling and disruptive benefits within and across organizations. 

The Gartner report also allows the blogosphere and twitterverse to step back from the moment-to-moment faddishness of the social software sector, and reflect upon the larger context of the individual technologies.  One measure of health: not a single technology earned the dubious distinction of “Obsolete Before Plateau,” a mark of shame which Gartner regularly applies to technologies that are getting hype but show no longterm promise.

Taken together, the social software space appears robust and very, very interesting.  Get a hold of the full report, it’s worth it.

Note: post updated 8/12/2008 to add references to a second Hype Cycle report on “Emerging Technologies”

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Air Wars: the Air Force Takes Heat for its PR

FACT: A heated online debate is erupting about a particular photo posted online, and the brouhaha around it focuses on whether or not classified details are contained therein, thus revealing them. 

ANALYSIS: Given that others are even now writing extensively about this photo and its controversy I thought I would add a couple of thoughts.  Don’t bother blaming me for linking to the photo, by the way; given the attention and reposting/rehosting it has already received, the glare of publicity can only serve to prod better security practices. 

I expect to see parody versions on Flickr soon, with “Area 51” touches.

And so to my related thoughts: recently, an active-duty USAF officer and regular reader emailed me about one of my posts concerning Rod Beckstrom and the new National Cyber Security Center, which he had not previously heard of.  He wrote that in discussing it with a colleague, the response was “I thought the Air Force Cyber Command already had the mission to coordinate all cyber security efforts.”

Media Says, IBM is Good for Government. Ah, Strike That….

FACT:  Federal Times, which was first to break the story, is reporting this afternoon that “IBM has been indefinitely suspended from doing business with federal agencies, according to a General Services Administration Web site.”

ANALYSIS: People accuse me of being too cynical.

I admit, I am something of the opposite of the great line from This is Spinal Tap, when the David St. Hubbins character says, in the random interview clips at the end of the movie, “I believe virtually everything I read, … and I think that is what makes me more of a selective human, than someone who doesn’t believe anything.”

I do have trouble believing things I hear and read from most mainstream sources at first blush.