One of My Dream Web Toys – Now Live

Oh, am I happy.  Here’s where I’ll be, every day, for at least some little period of time: xRank on Politicians.

Every pollster and political consultant will like this – and okay, just plain political junkies anywhere, in this heightened political campaign year.  Politicians themselves will also want to check out their up/down arrow (Virginia Gov. Tim Kaine was hot “with a bullet” for a while because of the Obama VP rumors, but he’s falling now; John Edwards love-child stories are hot-hot-hot! right now).  Check it out yourself. 

xRank has been live for a while with celebrities’ names – but who cared about that?  Politicians – ah, good stuff.  Maybe we’ll give geeks their Andy Warhol moment and add technologists soon 🙂

Do Voters Love the Candidates… or their Fonts?

FACT:  John McCain, Hillary Clinton, and Barack Obama have chosen distinctively different typeface fonts for their campaign posters, bumper stickers, and TV-ad logos. 

Obama uses sans serif Gotham.  McCain uses sans serif Optima. Only Clinton uses a serif, New Baskerville.  According to the Los Angeles Times yesterday, many typographers are following the usage choices closely, and now some political analysts are finding message in the medium; Obama’s choice is “the hot font of 2008,” Clinton’s font flourishes “conjure trustworthiness,” while McCain’s communicates an “old-fashioned yet quirky vibe.”

ANALYSIS:  Anyone who remembers their first experience with a personal computer’s word-processing program recalls that initial thrill when the realization hit: I can choose any font? I can choose any font!!!

Billions of funky emails, resumes, and yard-sale posters later, we’re all perhaps jaded by the profusion of font styles, and tend to have built up biases and defenses regarding certain looks.