Gartner sees Hype Cycle for Social Software

Fact: Gartner now says that “Web 2.0 software” is falling from its “Peak of Inflated Expectations” and is on its way to a “Trough of Disillusionment.”  However, Gartner finds that wiki software has traversed that path already and is now well on its way up again to mature enterprise acceptance as a valuable productivity tool.

Analysis: Gartner’s just released their 2008 “Hype Cycle” report on Social Software – you know, stuff like public virtual worlds and Web 2.0 tools.

(I don’t know the legality of republishing the actual chart itself, so I’m not including it; I use the Microsoft enteprise license to access Gartner research.  I do note that a Web 2.0 enthusiast from the Netherlands has already posted the new Hype Cycle chart another new and related Hype Cycle chart, on “emerging technologies,” as a Flickr image here. There’s great overlap between the two reports.)

I’ve written before about the usefulness of Gartner analyses; I have to admit that Hype Cycles are my favorites. There’s something about internally debating their judgment calls as your eye travels the path, from pre-adoption “Technology Triggers,” through the bubble-esque “Peak of Inflated Expectations,” and right down into the depths of the “Trough of Disillusionment.” 

If you’re an enterprise IT guy, in a CIO or CTO role or investigating/recommending/approving new technology investments, you really wind up focusing most time on the slow ascending climb to the right of the chart, what Gartner calls the “Slope of Enlightenment.”  Just as in the old days when corporate “data-processing” chiefs lived by the mantra “No one ever got fired for buying IBM,” today’s CIO’s rely on technology that has essentially graduated to Gartner’s “Plateau of Productivity.”

Several other initial observations on the chart:the two Hype Cycle charts:

  • Newest disruptive technology trigger charted: “Erasable Paper Printing Systems,” something being researched by numerous large companies like HP and Microsoft as well as already in startup mode, but pegged by Gartner as still 10 years or more from mainstream adoption
  • Microsoft’s Surface has achieved brand dominance, as Gartner puts “Surface Computers” on the rise in visibility
  • Other key investments of Microsoft Research are validated with positive momentum ascribed to “Mobile Robots,” “Augmented Reality,” and “Green IT,” though only the last one is within 5 years of mature adoption
  • “Cloud Computing” is still on the rise, not having peaked in hype yet, though many would find that hard to believe – with its Time Magazine cover last year, it’s practically reached the point of being satired on The Daily Show
  • “Public Virtual Worlds” are right alongside “Web 2.0” in still heading down toward their disappointment trough
  • Furthest to the right – meaning most mature and enterprise-worthy – is the seemingly venerable “Basic Web Services.”

I really like these reports for a number of reasons – among other things, it looking at them together makes clear the social aspect of a number of more mature technologies (Tablet PC, Electronic Paper) which I favor, and which too often are recognized only for their technical aspects, not the socially enabling and disruptive benefits within and across organizations. 

The Gartner report also allows the blogosphere and twitterverse to step back from the moment-to-moment faddishness of the social software sector, and reflect upon the larger context of the individual technologies.  One measure of health: not a single technology earned the dubious distinction of “Obsolete Before Plateau,” a mark of shame which Gartner regularly applies to technologies that are getting hype but show no longterm promise.

Taken together, the social software space appears robust and very, very interesting.  Get a hold of the full report, it’s worth it.

Note: post updated 8/12/2008 to add references to a second Hype Cycle report on “Emerging Technologies”


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Click on My Head and You’re Classified 2.0

Fact: According to the latest McKinsey Global Survey report, “Building the Web 2.0 Enterprise,” many companies find themselves actually changing organizationally, both internally and externally, as a result of adopting Web 2.0 tools and practices. 

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Using Web 2.0 to Track a Political Crisis

My gut tells me that the latest round in the Georgian-Russian crisis is going to get ugly.

CNN’s “Russian Tanks Rolling into Georgian Breakaway” shows one thing: our old friend Vladimir Putin feels free to call the shots.

Twitter alerts can only get you so far, in following a crisis.  Check out these first attempts: this Twitter search or this one, or this Live News feed.  You can RSS any of these by the way.

I’m working on several Popfly-designed orchestrations of alerts and newsfeeds to keep me updated on the latest news from South Ossetia, incorporating crowd-sourced information as much as I can. 

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CIA 2.0: The Agency’s CIO and Change

Fact: CIO magazine is running a big story on the CIA’s Chief Information Officer Al Tarasiuk and his IT operation, and their online site is breaking it up into a four-part series running this week.  Below I analyze the series.

Analysis: By the halfway mark in the series, the magazine’s reporter Thomas Wailgum had only accomplished a fairly rote recounting of what CIA is, what its CIO does, and how both those factors have changed since the good ol’ spy days amid the challenges of a post-9/11 world.

Part Onedescribed “a business-IT alignment project like few others,” although it mainly served to introduce CIO magazine’s broad readership to the unfamiliar world of a walled-off intelligence agency, waxing on about the hyper-security at Langley.  Part Two similarly was background on the bureaucratic culture of the agency and its relegation of IT to backwater status – until 9/11 came along.

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One of My Dream Web Toys – Now Live

Oh, am I happy.  Here’s where I’ll be, every day, for at least some little period of time: xRank on Politicians.

Every pollster and political consultant will like this – and okay, just plain political junkies anywhere, in this heightened political campaign year.  Politicians themselves will also want to check out their up/down arrow (Virginia Gov. Tim Kaine was hot “with a bullet” for a while because of the Obama VP rumors, but he’s falling now; John Edwards love-child stories are hot-hot-hot! right now).  Check it out yourself

xRank has been live for a while with celebrities’ names – but who cared about that?  Politicians – ah, good stuff.  Maybe we’ll give geeks their Andy Warhol moment and add technologists soon 🙂

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Invisibility, Mind-Control, Great Coffee, and a New OS

Lots of interest and blogoshere commentary beginning about “The Mojave Experiment.”

The reaction is reminiscent of one of those Obama or McCain provocative ads posted online, generating far more attention and buzz than the attention they get on the natural by being broadcast.

Sure, it’s a sales pitch, and pretty narrowly geeky at that (thanks GoogleFight!).

But at least it’s an innovative one – as the Wall Street Journal puts it today, “Give Microsoft people credit: They did it with humor, and they weren’t afraid to air the negative stuff.”

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Microsoft Sphere, Apple Tablet

Fact: Today is the first public showing of “Sphere,” Microsoft’s newest multi-touch innovation: “After months of rumors, Microsoft researchers are taking the wraps off a prototype that uses an internal projection and vision system to bring a spherical computer display to life. People can touch the surface with multiple fingers and hands to manipulate photos, play games, spin a virtual globe, or watch 360-degree videos.”

Analysis:  The video tells the story, particularly when you keep in mind that Sphere (and its earlier cousin Surface) represent a new multi-touch, multi-interface platform for human use of computing power.  A year ago Surface was still just emerging from the research lab, and now a year later it’s been introduced into AT&T retail stores and is on its way to many other commercial and public environments.  Sphere will be used in similarly unpredictable ways, adopted by third-party developers as an innovative canvas on which they can project cool new uses.

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