Gunning the Microsoft Semantic Engine

New Bing Maps Beta with embedded data layers from Twitter and other social feeds, click to enlarge screenshot

There’s a lot of information on the Internet already. Every day, more is added – a lot more. And while there are a concomitant number of new analytic or sense-making tools on the web, they butt up against the fact that the data – the all-important data – is held in multiple places, formats, and platforms.

How are we going to deal with all this? One approach is almost mechanical: ensuring that datasets can be accessed commonly, as in our new Microsoft Dallas platform associated with the Windows Azure cloud platform.  In the government realm, the anticipated reliance on “government-as-a-platform” (a meme popularized by Tim O’Reilly) holds promise in allowing somewhat aggregated datasets, openly accessible.

Do Voters Love the Candidates… or their Fonts?

FACT:  John McCain, Hillary Clinton, and Barack Obama have chosen distinctively different typeface fonts for their campaign posters, bumper stickers, and TV-ad logos. 

Obama uses sans serif Gotham.  McCain uses sans serif Optima. Only Clinton uses a serif, New Baskerville.  According to the Los Angeles Times yesterday, many typographers are following the usage choices closely, and now some political analysts are finding message in the medium; Obama’s choice is “the hot font of 2008,” Clinton’s font flourishes “conjure trustworthiness,” while McCain’s communicates an “old-fashioned yet quirky vibe.”

ANALYSIS:  Anyone who remembers their first experience with a personal computer’s word-processing program recalls that initial thrill when the realization hit: I can choose any font? I can choose any font!!!

Billions of funky emails, resumes, and yard-sale posters later, we’re all perhaps jaded by the profusion of font styles, and tend to have built up biases and defenses regarding certain looks.