Healthcare: It’s the Data, Stupid

Fact: Today’s L.A. Times has a startling report: “A stunning number of people who work in healthcare settings lack paid sick time — as many as 75% of all home health aides, for example… Federal data indicate that as many as 29% of all workers in the ‘healthcare and social assistance’ job sector lack paid sick days. Healthcare employees who work while ill may end up hurting the people they are hired to help….”

Analysis: Mark Twain said the only two sure things in life were death and taxes.  So it’s no surprise that the two presidential campaigns are focusing on healthcare and the economy, since people are universally affected in personal ways.  Forget taxes for today, I’m interested in technology’s role in healthcare, which is growing, and there’s no more potentially game-changing facet of that than the role of data. 

Do Voters Love the Candidates… or their Fonts?

FACT:  John McCain, Hillary Clinton, and Barack Obama have chosen distinctively different typeface fonts for their campaign posters, bumper stickers, and TV-ad logos. 

Obama uses sans serif Gotham.  McCain uses sans serif Optima. Only Clinton uses a serif, New Baskerville.  According to the Los Angeles Times yesterday, many typographers are following the usage choices closely, and now some political analysts are finding message in the medium; Obama’s choice is “the hot font of 2008,” Clinton’s font flourishes “conjure trustworthiness,” while McCain’s communicates an “old-fashioned yet quirky vibe.”

ANALYSIS:  Anyone who remembers their first experience with a personal computer’s word-processing program recalls that initial thrill when the realization hit: I can choose any font? I can choose any font!!!

Billions of funky emails, resumes, and yard-sale posters later, we’re all perhaps jaded by the profusion of font styles, and tend to have built up biases and defenses regarding certain looks.