Net-clever personal PSYOP targeting

In a way I’ve been studying Information Operations (info-ops, or IO) and Psychological Operations (PSYOP) all my life. We all have – particularly if you grew up in the marketing-saturated post-World War II United States. But I also started reading intently about those practices when I first worked at the Cold War Pentagon in the mid-1980s.

Those two terms have specific meanings in a military and international-relations context. The Pentagon’s official doctrinal definitions can be found in Joint Publication 3-13, “Information Operations” (updated in 2006) and in Joint Pub 3-53 “Doctrine for Joint Psychological Operations” (dating back to 2003). They make plain that PSYOP is one of “five core IO capabilities: electronic warfare, computer network operations, psychological operations, operations security, and military deception.”  As the latter manual states, “The overall function of PSYOP is to cause selected foreign audiences to take actions favorable to the objectives of the United States and its allies or coalition partners” (page xii).

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