The Cyber Trough of Disillusionment

I’ll call the moment: the cyber security field is now past its giddy buzzword peak.

Gartner is well known for preparing “hype cycle” analysis of technology sectors, as in their recent publication of the 2009 “Hype Cycle for Social Software.” That report got a lot of attention on Twitter and in blogs, naturally; social medians are nothing if not self-reflective regarding their community. I thought an interesting take was by an IBM developer, who compared the 2008 version against the new one, measuring the changes in predicted “time to maturity” for individual technologies, and thereby coming up with something like a measure of acceleration. By that measure, individual blogging and social search made the most rapid gains.

But I notice something missing on the full list of 79 Gartner hype cycle reports: there’s not one about “cyber security.”

Gartner Says, Sometimes Hype is Necessary

Fact: Gartner is taking the same approach they often critique with their normally-solid “Hype Cycle” reports – arguing that “a little cloud hype” is beneficial if it “captures the imaginations of a broader audience of decision makers.”

Analysis: With their annual “Hype Cycle” reports, Gartner usually does a solid job of tracking over-optimistic assessments of the “latest and greatest” in technology and calling out overly hyped “hot new tech” and providing realistic assessments of the projected future of trends in software, hardware, and business processes.

Sometimes, Gartner slips up, and falls prey to the error they ascribe to others.  That’s the only interpretation I can make on a curious blog posting on an official Gartner blog designed to promote their new book “Mastering the Hype Cycle: Choosing the Right Innovation at the Right Time.”  Mark Raskino, the book’s co-author with longtime analyst Jackie Fenn, argues that “We have to simplify the business proposition behind this ‘big shift’,  explain it well and socialize it deeply to convince non-tech business leaders to buy-in.” 

Mr. Raskino makes clear that he wants to babytalk these business-side executives into believing “a little cloud hype” because, in his words, IT leaders and CIOs “need help explaining the fundamental change.”

Gartner sees Hype Cycle for Social Software

Fact: Gartner now says that “Web 2.0 software” is falling from its “Peak of Inflated Expectations” and is on its way to a “Trough of Disillusionment.”  However, Gartner finds that wiki software has traversed that path already and is now well on its way up again to mature enterprise acceptance as a valuable productivity tool.

Analysis: Gartner’s just released their 2008 “Hype Cycle” report on Social Software – you know, stuff like public virtual worlds and Web 2.0 tools.

(I don’t know the legality of republishing the actual chart itself, so I’m not including it; I use the Microsoft enteprise license to access Gartner research.  I do note that a Web 2.0 enthusiast from the Netherlands has already posted the new Hype Cycle chart another new and related Hype Cycle chart, on “emerging technologies,” as a Flickr image here. There’s great overlap between the two reports.)

I’ve written before about the usefulness of Gartner analyses; I have to admit that Hype Cycles are my favorites. There’s something about internally debating their judgment calls as your eye travels the path, from pre-adoption “Technology Triggers,” through the bubble-esque “Peak of Inflated Expectations,” and right down into the depths of the “Trough of Disillusionment.” 

If you’re an enterprise IT guy, in a CIO or CTO role or investigating/recommending/approving new technology investments, you really wind up focusing most time on the slow ascending climb to the right of the chart, what Gartner calls the “Slope of Enlightenment.”  Just as in the old days when corporate “data-processing” chiefs lived by the mantra “No one ever got fired for buying IBM,” today’s CIO’s rely on technology that has essentially graduated to Gartner’s “Plateau of Productivity.”

Several other initial observations on the chart:the two Hype Cycle charts:

• Newest disruptive technology trigger charted: “Erasable Paper Printing Systems,” something being researched by numerous large companies like HP and Microsoft as well as already in startup mode, but pegged by Gartner as still 10 years or more from mainstream adoption
• Microsoft’s Surface has achieved brand dominance, as Gartner puts “Surface Computers” on the rise in visibility
• Other key investments of Microsoft Research are validated with positive momentum ascribed to “Mobile Robots,” “Augmented Reality,” and “Green IT,” though only the last one is within 5 years of mature adoption
• “Cloud Computing” is still on the rise, not having peaked in hype yet, though many would find that hard to believe – with its Time Magazine cover last year, it’s practically reached the point of being satired on The Daily Show
• “Public Virtual Worlds” are right alongside “Web 2.0” in still heading down toward their disappointment trough
• Furthest to the right – meaning most mature and enterprise-worthy – is the seemingly venerable “Basic Web Services.”

I really like these reports for a number of reasons – among other things, it looking at them together makes clear the social aspect of a number of more mature technologies (Tablet PC, Electronic Paper) which I favor, and which too often are recognized only for their technical aspects, not the socially enabling and disruptive benefits within and across organizations. 

The Gartner report also allows the blogosphere and twitterverse to step back from the moment-to-moment faddishness of the social software sector, and reflect upon the larger context of the individual technologies.  One measure of health: not a single technology earned the dubious distinction of “Obsolete Before Plateau,” a mark of shame which Gartner regularly applies to technologies that are getting hype but show no longterm promise.

Taken together, the social software space appears robust and very, very interesting.  Get a hold of the full report, it’s worth it.

Note: post updated 8/12/2008 to add references to a second Hype Cycle report on “Emerging Technologies”

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Birth of Cool (Cuil) – History Repeating Itself?

Fact: Cuil reaped the whirlwind of the media buzz it craved today.  As CNET put it, “Google challenger Cuil launched last night in a blaze of glory. And it went down in a ball of flames. Immediately after launch, the criticism started to pile on: results were incomplete, weird, and missing.”

Analysis:  For several months I’ve had running an RSS feed along the right-hand side of the ol’ blogspace here, entitled “Who’s Talking about ‘the next Google.'”  Ha ha – the RSS feed pulls from a Google News query.

Well, if you judge by the echo chamber hungry for positive tech news amid a down market, you might think “the next Google” has emerged: the birth of Cuil.  (Extra credit if you’re a Miles Davis jazz fan, by the way.)  I may retire the crown, or at least the RSS feed.  Here’s some of the global attention: