The Cyber Trough of Disillusionment

I’ll call the moment: the cyber security field is now past its giddy buzzword peak.

Gartner is well known for preparing “hype cycle” analysis of technology sectors, as in their recent publication of the 2009 “Hype Cycle for Social Software.” That report got a lot of attention on Twitter and in blogs, naturally; social medians are nothing if not self-reflective regarding their community. I thought an interesting take was by an IBM developer, who compared the 2008 version against the new one, measuring the changes in predicted “time to maturity” for individual technologies, and thereby coming up with something like a measure of acceleration. By that measure, individual blogging and social search made the most rapid gains.

But I notice something missing on the full list of 79 Gartner hype cycle reports: there’s not one about “cyber security.”

Gartner Says, Sometimes Hype is Necessary

Fact: Gartner is taking the same approach they often critique with their normally-solid “Hype Cycle” reports – arguing that “a little cloud hype” is beneficial if it “captures the imaginations of a broader audience of decision makers.”

Analysis: With their annual “Hype Cycle” reports, Gartner usually does a solid job of tracking over-optimistic assessments of the “latest and greatest” in technology and calling out overly hyped “hot new tech” and providing realistic assessments of the projected future of trends in software, hardware, and business processes.

Sometimes, Gartner slips up, and falls prey to the error they ascribe to others.  That’s the only interpretation I can make on a curious blog posting on an official Gartner blog designed to promote their new book “Mastering the Hype Cycle: Choosing the Right Innovation at the Right Time.”  Mark Raskino, the book’s co-author with longtime analyst Jackie Fenn, argues that “We have to simplify the business proposition behind this ‘big shift’,  explain it well and socialize it deeply to convince non-tech business leaders to buy-in.” 

Mr. Raskino makes clear that he wants to babytalk these business-side executives into believing “a little cloud hype” because, in his words, IT leaders and CIOs “need help explaining the fundamental change.”