Microsoft and Google Look at the World Differently

I didn’t think I would have to write this same kind of observation twice within a year. But today, on D-Day, I notice yet again a striking difference between Google and Microsoft.  And in this case, one can almost read the evidence as a snub from Google to the United States, to the nations who united in sacrifice during World War II, and to President Obama on a day of his personal leadership in commemorating international war and peace.

I made a similar observation on Columbus Day, when Microsoft chose to honor Christopher Columbus and his explorations’ significance to American history and the world, while Google chose to honor – wait for it – Paddington Bear’s “birthday.” (See my post from then here.)

Today is of course D-Day, the 65th anniversary of a day in which over 2,000 American soldiers lost their lives, leading the way in the greatest military operation in the history of the world, as the initial landing to liberate Europe and the beginning of the end of the Nazi empire.

Google and Microsoft are two great American companies, which operate globally. Each has a public face to the world through signature online properties – their search engines. In Google’s case, that page at Google.com is their ne plus ultra public face, since they are at core a mighty search engine.

Take a look at the two pages today. Microsoft’s Bing search-engine uses its home page to commemorate D-Day, with a dramatic photograph of Normandy Beach today, and mouse-over popups providing historical highlights and links to more information on the battle’s signficance to World War II and to world history.

Google uses its home page to commemorate the 25th anniversary of the invention of the computer game Tetris.

The mouse-over popup on the cutesy Google logo reads, “Celebrating 25 years of the Tetris effect – courtesy of Tetris LLC.”  (I suppose one could read that as, predictably, a coporate ad, right there on Google’s home page.)

Just as I noted on Columbus Day, this doesn’t appear to be a localization issue, or an issue of appealing to a global audience – both Microsoft and Google know my location, and in fact each is serving up a page targeted for me in the United States.

Don’t get me wrong: Tetris was an amusing and absorbing game. As a young guy I spent hours dropping the bars and shapes to fit into the rising pile below.

But at certain moments in life, you put aside childish things. Unless you’re trying to make some other kind of statement.

Note: I am a Microsoft employee. But this is not a Microsoft corporate blog, it’s my personal blog – and I’ve been known to tweak Microsoft here frequently as well.  This is my personal observation space.

I have to admit I am puzzled – and personally appalled – by the decision-making over at the Googleplex, and the statement they choose to send to the world.

President Obama is leading our delegation himself at Normandy Beach today, for the international event with other world leaders remembering a moment of global importance.  Self-evidently Eric Schmidt and the Google gang weren’t on board with that, and by their way of thinking saw something more significant to mark. 

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The Scientists Behind the Headline

“Obama Promises Major Investment in Science” – AP News story (April 27, 2009)

“The bottom line is that if you’re a fan of new technologies being developed on US soil, you should be pretty damned excited.” – Alex Koppelman, writing in Salon.com

President Obama announced today an effort to increase the nation’s investment in research and development spending for the sciences and new technologies.  As Alex Koppelman points out:

One particularly striking point to note about this: That level of funding [an increase to ‘more than three percent of GDP’] would almost meet the amount of money spent on defense. To some extent, that may simply represent a shift in where on the budget certain funds are accounted for, as defense spending has always been a key driver of American scientific research, but it’s still a sharp difference from the normal state of affairs.

I’ve written before (“How to Find Research“) about the need for increased R&D spending, and about the role of the White House Office of Science & Technology Policy in its main role: advising the President and others within the Executive Office of the President on the impacts of science and technology on domestic and international affairs.

OSTP does the hard work – but it is guided in part by the President’s Council of Advisors on Science and Technology, or PCAST.  This group can be a quiet backwater – as it has been on and off for years – or it has the potential to be a dynamic leading voice in advising the Administration on S&T policies, particularly in investments in scientific research and tech innovation.

It looks like we’re on the dynamic upswing, given that President Obama also used today’s high-profile announcement to name his appointments to an all-new PCAST. 

My bold decision to withdraw from consideration as Obama’s CTO

To: President-Elect Barack Obama

From: Lewis Shepherd

RE: My Imminent Selection as Chief Technology Officer for the United States

Mr. President-Elect, I am hereby reluctantly but insistently withdrawing my name from consideration as your appointment to the newly created position of Chief Technology Officer for our nation.

No, no, please don’t try to persuade me otherwise. My decision is final.

Analysis: My earlier post about John Brennan being President-elect Obama’s “imminent” selection as CIA director is now a curio, given Brennan’s decision yesterday to withdraw from consideration. 

Like any good intelligence analyst writing a balanced assessment, I had included the caveat that the only thing standing between Brennan and the appointment was the likelihood of a last-minute political squabble or contretemps.

This being Washington we’re talking about, that is precisely what happened. 

Google Accelerates Hiring of Nobel Laureates

FACT:  Answering a question in this week’s Business Week about several recent high-profile departures of Google executives and engineers, CEO Eric Schmidt said: “What bothers me is that some people write: ‘So-and-so left the company.’ Well, they don’t also write that we hired 120 people that week, five of whom have Nobel prizes, three of whom have PhDs, and so on, who are beginning their career here now.”

ANALYSIS: There have only been some 700 Nobel Laureates awarded in the history of the program since 1901, according to the official Nobel site, and at least as of a 2001survey there were approximately 210 living Nobel prize-winners.

So, with some trepidation, I calculate that by Schmidt’s aggressive hiring of five Nobel laureates in a typical week, the entire roster of living prize-winners will be working for Google within a year.