The Cyber Trough of Disillusionment

I’ll call the moment: the cyber security field is now past its giddy buzzword peak.

Gartner is well known for preparing “hype cycle” analysis of technology sectors, as in their recent publication of the 2009 “Hype Cycle for Social Software.” That report got a lot of attention on Twitter and in blogs, naturally; social medians are nothing if not self-reflective regarding their community. I thought an interesting take was by an IBM developer, who compared the 2008 version against the new one, measuring the changes in predicted “time to maturity” for individual technologies, and thereby coming up with something like a measure of acceleration. By that measure, individual blogging and social search made the most rapid gains.

But I notice something missing on the full list of 79 Gartner hype cycle reports: there’s not one about “cyber security.”

If Google Executives were Presidential Candidates…

Sometimes tech executives skate away with hubris (look up Larry Ellison), but more often they run the risk of their words coming back to haunt them. 

Just a little example this week – what a difference a day makes, from Tuesday to Wednesday. I’m sympathetic to politicians and executives who put their words on the line in public, opening themselves to the hazard of after-the-fact Monday morning quarterbacks.   But this is an interesting case with lessons for cloud computing…

Dateline: Tuesday August 5

Dave Girouard, president of Google’s Enterprise unit, was energetically promoting Google Apps at the Pacific Crest Technology Leadership Forum, quoted by TechCrunch and PC Retail Mag:

Google’s Argument to Enterprise IT: “Trust Us”

FACT:  Yesterday, Google’s Dave Girouard, VP of enterprise sales, gave a keynote speech on “The Evolution of Cloud Computing” at FOSE, a Washington trade-show focusing on federal government and military IT customers.  According to a Washington Post reporter’s blog account afterwards:

[Girouard said] “Google will have to do things differently” to work with defense and intelligence agencies, where data security and privacy are held to the tightest standards. But he argued that having information spread across hundreds of different servers is actually more secure than housing data on a few servers at a specific location. “Security is now more virtual than physical,” he said.

ANALYSIS:  The Google salesman (Girouard is VP of enterprise sales) was speaking at FOSE on the same day I made an April Fools blogpost featuring a lame “Cloud Computing” joke (see it here, come back when you stop laughing).  

This year I’m at FOSE as neither buyer nor speaker; the past couple of years I spoke at FOSE, as a DIA official, and I always enjoy walking the exhibit floor, plus I was curious about Girouard’s take on Google’s current move into the federal space.

To be honest I’ve met him before when he was with Virage and he’s a fine fellow, a good salesman.

The rhetoric of his main pitch, though, seems to be battling uphill, and I’m not sure he gets a nuanced distinction.