Gartner sees Hype Cycle for Social Software

Fact: Gartner now says that “Web 2.0 software” is falling from its “Peak of Inflated Expectations” and is on its way to a “Trough of Disillusionment.”  However, Gartner finds that wiki software has traversed that path already and is now well on its way up again to mature enterprise acceptance as a valuable productivity tool.

Analysis: Gartner’s just released their 2008 “Hype Cycle” report on Social Software – you know, stuff like public virtual worlds and Web 2.0 tools.

(I don’t know the legality of republishing the actual chart itself, so I’m not including it; I use the Microsoft enteprise license to access Gartner research.  I do note that a Web 2.0 enthusiast from the Netherlands has already posted the new Hype Cycle chart another new and related Hype Cycle chart, on “emerging technologies,” as a Flickr image here. There’s great overlap between the two reports.)

I’ve written before about the usefulness of Gartner analyses; I have to admit that Hype Cycles are my favorites. There’s something about internally debating their judgment calls as your eye travels the path, from pre-adoption “Technology Triggers,” through the bubble-esque “Peak of Inflated Expectations,” and right down into the depths of the “Trough of Disillusionment.” 

If you’re an enterprise IT guy, in a CIO or CTO role or investigating/recommending/approving new technology investments, you really wind up focusing most time on the slow ascending climb to the right of the chart, what Gartner calls the “Slope of Enlightenment.”  Just as in the old days when corporate “data-processing” chiefs lived by the mantra “No one ever got fired for buying IBM,” today’s CIO’s rely on technology that has essentially graduated to Gartner’s “Plateau of Productivity.”

Several other initial observations on the chart:the two Hype Cycle charts:

• Newest disruptive technology trigger charted: “Erasable Paper Printing Systems,” something being researched by numerous large companies like HP and Microsoft as well as already in startup mode, but pegged by Gartner as still 10 years or more from mainstream adoption
• Microsoft’s Surface has achieved brand dominance, as Gartner puts “Surface Computers” on the rise in visibility
• Other key investments of Microsoft Research are validated with positive momentum ascribed to “Mobile Robots,” “Augmented Reality,” and “Green IT,” though only the last one is within 5 years of mature adoption
• “Cloud Computing” is still on the rise, not having peaked in hype yet, though many would find that hard to believe – with its Time Magazine cover last year, it’s practically reached the point of being satired on The Daily Show
• “Public Virtual Worlds” are right alongside “Web 2.0” in still heading down toward their disappointment trough
• Furthest to the right – meaning most mature and enterprise-worthy – is the seemingly venerable “Basic Web Services.”

I really like these reports for a number of reasons – among other things, it looking at them together makes clear the social aspect of a number of more mature technologies (Tablet PC, Electronic Paper) which I favor, and which too often are recognized only for their technical aspects, not the socially enabling and disruptive benefits within and across organizations. 

The Gartner report also allows the blogosphere and twitterverse to step back from the moment-to-moment faddishness of the social software sector, and reflect upon the larger context of the individual technologies.  One measure of health: not a single technology earned the dubious distinction of “Obsolete Before Plateau,” a mark of shame which Gartner regularly applies to technologies that are getting hype but show no longterm promise.

Taken together, the social software space appears robust and very, very interesting.  Get a hold of the full report, it’s worth it.

Note: post updated 8/12/2008 to add references to a second Hype Cycle report on “Emerging Technologies”

Email this post to a friend

Best Joke by a Supreme Court Justice

FACT: Chief Justice John Roberts said in a speech on Friday that he will increase the number of cases heard by the Supreme Court from two a day to three during the coming term beginning in October, according to an AP account of his speech. Roberts says that if the busier fall schedule lightens the caseload by next spring, he may be able to cut back then. 

ANALYSIS: When Roberts became Chief Justice in 2005, some Court observers wondered whether the younger Chief would begin burdening his colleagues with more work, increasing the Court’s caseload by granting more cases.  Now it looks like he may attack the issue in a slightly different way, hoping to cut a swath through the caseload issue with a burst of activity but not necessarily more cases overall.

Friday, the affable Roberts pointed out that the increase to three arguments each court day might put a strain on the Solicitor General’s Office, since it saddles the burden of arguing the federal government’s side in most of the cases.  But Roberts also pointed out that it’ll mean more work for the journalists who cover the Court – a small but tenacious crowd who like to pass judgment on the Court and its performance regularly.  Roberts then joked: “After careful reflection, I decided I didn’t care.”