Social (Network) Science

Fact: The social-networking site LinkedIn claims as users “17,000,000+ Professionals, 500,000+ Senior Executives, Executives from 498 Fortune 500 companies, [and] 65,000 new Professionals every week.”

Analysis: Since I hold the title of “chief technology officer” for my group at Microsoft, I regularly check the widely-read blog CTOvision, written by Bob Gourley, CTO of Crucial Point.

CollaborationlogosYesterday he posted a very solid summary of several social networking tools, including my preferred LinkedIn.  If you’re not up to speed on the genre it is a helpful cheatsheet and “buyer’s guide.”

The technology area deserves the attention. There are a dozen or more such sites for each that Gourley covers, and he chooses the ones that have shown growth and potential longevity; why invest any time adding personal data to a site just to watch it disappear? We’ve all had that happen. And yet hockey-stick growth has to be managed – LinkedIn for example has come in for some critical attention for some snafus along the way.

Let’s look at some efforts to understand more about the science behind the software….

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