“The Largest Social Network Ever Analyzed”

FACT: According to ComScore data cited in a story in Monday’s FInancial Times, “Facebook, the fast-growing social network, has taken a significant lead over MySpace in visitor numbers for the first time… Facebook attracted more than 123 million unique visitors in May, an increase of 162 per cent over the same period last year… That compared with 114.6 million unique visitors at MySpace, Facebook’s leading rival, whose traffic grew just 5 per cent during the same period… The findings mark the first time that Facebook, launched in 2004, has taken a significant lead in unique visitors, [and] come at a time of change inside Facebook, as the one-time upstart attempts to transform itself into a leading media company.

ANALYSIS:  This week several members of the Microsoft Institute met in Redmond with a visiting friend from government, and among other talks we had a very interesting discussion with Eric Horvitz, a Microsoft Research principal researcher and manager.  Eric’s well known for his work in artificial intelligence and currently serves as president of the Association for the Advancement of Artificial Intelligence (AAAI).

We talked about one of Eric’s recent projects for quite a while: “Planetary-Scale Views on a Large Instant-Messaging Network,” a project which has been described by his co-author as “the largest social network ever analyzed.” 

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Do Voters Love the Candidates… or their Fonts?

FACT:  John McCain, Hillary Clinton, and Barack Obama have chosen distinctively different typeface fonts for their campaign posters, bumper stickers, and TV-ad logos. 

font-gotham-obama.jpgObama uses sans serif Gotham.  McCain uses sans serif Optima. Only Clinton uses a serif, New Baskerville.  According to the Los Angeles Times yesterday, many typographers are following the usage choices closely, and now some political analysts are finding message in the medium; Obama’s choice is “the hot font of 2008,” Clinton’s font flourishes “conjure trustworthiness,” while McCain’s communicates an “old-fashioned yet quirky vibe.”

ANALYSIS:  Anyone who remembers their first experience with a personal computer’s word-processing program recalls that initial thrill when the realization hit: I can choose any font? I can choose any font!!!

Billions of funky emails, resumes, and yard-sale posters later, we’re all perhaps jaded by the profusion of font styles, and tend to have built up biases and defenses regarding certain looks.

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