Net-clever personal PSYOP targeting

In a way I’ve been studying Information Operations (info-ops, or IO) and Psychological Operations (PSYOP) all my life. We all have – particularly if you grew up in the marketing-saturated post-World War II United States. But I also started reading intently about those practices when I first worked at the Cold War Pentagon in the mid-1980s.

Those two terms have specific meanings in a military and international-relations context. The Pentagon’s official doctrinal definitions can be found in Joint Publication 3-13, “Information Operations” (updated in 2006) and in Joint Pub 3-53 “Doctrine for Joint Psychological Operations” (dating back to 2003). They make plain that PSYOP is one of “five core IO capabilities: electronic warfare, computer network operations, psychological operations, operations security, and military deception.”  As the latter manual states, “The overall function of PSYOP is to cause selected foreign audiences to take actions favorable to the objectives of the United States and its allies or coalition partners” (page xii).

Twitter Says LHC Fires Up, Earth Stubbornly Refuses to End

Fact: This morning’s press release from CERN: “Geneva, 10 September 2008. The first beam in the Large Hadron Collider at CERN was successfully steered around the full 27 kilometres of the world’s most powerful particle accelerator at 10h28 this morning. This historic event marks a key moment in the transition from over two decades of preparation to a new era of scientific discovery.” (LHC background here.)

Analysis: Early this morning, Twitter alerted me that the Earth was still spinning. Below I explain how.

Tech (and Web 2.0) in Russia

FACT: The RedOrbit tech-news site this week covered the European research and consulting firm GoalEurope’s release of its “Rating of Russian Web 2.0 Companies” (by Natasha Starkell, GoalEurope, June 12, 2008).  According to the research report, “We have looked at each of the 378 websites to provide an extensive coverage of the Russian Web 2.0 space.” The report includes a characterization of the top websites across categories like news sites, blogs, social networks, photo/video sharing, Question/Answering sites, bookmarking, music, search engines, RSS feeds, online file storage and sharing, and other specialized sites, and a full ranking by Alexa-generated usage statistics.  Get the full pdf report here – and see the excerpted Top 10 list below.