If Google Executives were Presidential Candidates…

Sometimes tech executives skate away with hubris (look up Larry Ellison), but more often they run the risk of their words coming back to haunt them. 

Just a little example this week – what a difference a day makes, from Tuesday to Wednesday. I’m sympathetic to politicians and executives who put their words on the line in public, opening themselves to the hazard of after-the-fact Monday morning quarterbacks.   But this is an interesting case with lessons for cloud computing…

Dateline: Tuesday August 5

Dave Girouard, president of Google’s Enterprise unit, was energetically promoting Google Apps at the Pacific Crest Technology Leadership Forum, quoted by TechCrunch and PC Retail Mag: Continue reading

Do Voters Love the Candidates… or their Fonts?

FACT:  John McCain, Hillary Clinton, and Barack Obama have chosen distinctively different typeface fonts for their campaign posters, bumper stickers, and TV-ad logos. 

font-gotham-obama.jpgObama uses sans serif Gotham.  McCain uses sans serif Optima. Only Clinton uses a serif, New Baskerville.  According to the Los Angeles Times yesterday, many typographers are following the usage choices closely, and now some political analysts are finding message in the medium; Obama’s choice is “the hot font of 2008,” Clinton’s font flourishes “conjure trustworthiness,” while McCain’s communicates an “old-fashioned yet quirky vibe.”

ANALYSIS:  Anyone who remembers their first experience with a personal computer’s word-processing program recalls that initial thrill when the realization hit: I can choose any font? I can choose any font!!!

Billions of funky emails, resumes, and yard-sale posters later, we’re all perhaps jaded by the profusion of font styles, and tend to have built up biases and defenses regarding certain looks.

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