Inside Cyber Warfare

One year ago, the buzz across the government/technology nexus was focused on a pair of political guessing games. Neophytes mostly engaged in debating over whom the newly-elected President would name to be the nation’s first Chief Technology Officer. Grizzled Pentagon veterans and the more sober Silicon Valley types wondered instead who would get the nod as President Obama’s “Cyber Czar.”

Gartner Says, Sometimes Hype is Necessary

Fact: Gartner is taking the same approach they often critique with their normally-solid “Hype Cycle” reports – arguing that “a little cloud hype” is beneficial if it “captures the imaginations of a broader audience of decision makers.”

Analysis: With their annual “Hype Cycle” reports, Gartner usually does a solid job of tracking over-optimistic assessments of the “latest and greatest” in technology and calling out overly hyped “hot new tech” and providing realistic assessments of the projected future of trends in software, hardware, and business processes.

Sometimes, Gartner slips up, and falls prey to the error they ascribe to others.  That’s the only interpretation I can make on a curious blog posting on an official Gartner blog designed to promote their new book “Mastering the Hype Cycle: Choosing the Right Innovation at the Right Time.”  Mark Raskino, the book’s co-author with longtime analyst Jackie Fenn, argues that “We have to simplify the business proposition behind this ‘big shift’,  explain it well and socialize it deeply to convince non-tech business leaders to buy-in.” 

Mr. Raskino makes clear that he wants to babytalk these business-side executives into believing “a little cloud hype” because, in his words, IT leaders and CIOs “need help explaining the fundamental change.”