Washington Post Puts Microsoft on Page A1 – For Good Research!

Stop the presses! Microsoft Research is getting national front page coverage!

The work of Eric Horvitz and Jure Leskovec got top coverage in major newspapers and news sites today.  With that fame, Eric will probably never again be willing to just while away a Friday afternoon with our Microsoft Institute folks, brainstorming some outside-the-box ideas for future work, as he did this week with us in Redmond’s Building 99.

Right after that meeting, I bugged out of Redmond for a red-eye to the east coast.  Back home in DC this morning (Saturday), I opened my Washington Post to find on page A1, “Instant-Messagers Really Are About Six Degrees from Kevin Bacon: Big Microsoft Study Supports Small World Theory.

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Invisibility, Mind-Control, Great Coffee, and a New OS

Lots of interest and blogoshere commentary beginning about “The Mojave Experiment.”

The reaction is reminiscent of one of those Obama or McCain provocative ads posted online, generating far more attention and buzz than the attention they get on the natural by being broadcast.

Sure, it’s a sales pitch, and pretty narrowly geeky at that (thanks GoogleFight!).

But at least it’s an innovative one – as the Wall Street Journal puts it today, “Give Microsoft people credit: They did it with humor, and they weren’t afraid to air the negative stuff.”

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