Gartner Says, Sometimes Hype is Necessary

Fact: Gartner is taking the same approach they often critique with their normally-solid “Hype Cycle” reports – arguing that “a little cloud hype” is beneficial if it “captures the imaginations of a broader audience of decision makers.”

Analysis: With their annual “Hype Cycle” reports, Gartner usually does a solid job of tracking over-optimistic assessments of the “latest and greatest” in technology and calling out overly hyped “hot new tech” and providing realistic assessments of the projected future of trends in software, hardware, and business processes.

Sometimes, Gartner slips up, and falls prey to the error they ascribe to others.  That’s the only interpretation I can make on a curious blog posting on an official Gartner blog designed to promote their new book “Mastering the Hype Cycle: Choosing the Right Innovation at the Right Time.”  Mark Raskino, the book’s co-author with longtime analyst Jackie Fenn, argues that “We have to simplify the business proposition behind this ‘big shift’,  explain it well and socialize it deeply to convince non-tech business leaders to buy-in.” 

Mr. Raskino makes clear that he wants to babytalk these business-side executives into believing “a little cloud hype” because, in his words, IT leaders and CIOs “need help explaining the fundamental change.”

Latest NASA Launch: Viral Marketing

Fact: Aviation Week has a piece today (“Funding Biggest ISS Obstacle“) outlining the budgetary woes of the International Space Station program, noting that the five partnering national space agencies which jointly operate the ISS “say they are eager to use the facility as a stepping stone for lunar and Martian exploration, but they first must find a way to sustain operations beyond the present partnership agreement….The main question mark about extending operations is related to funding and not technical issues. No road map or timetable for prolonging the ISS lifetime can be established until these financial issues have been resolved.”

Analysis: I’m a fan of space research and travel, and I’d like to see more funding and attention go into the American space effort, and with it more American ability to collaborate on international space ventures.

How to Run a State-of-the-Art Technology Program – Quietly

FACT: In the new movie “Iron Man,” defense-contracting billionaire and engineering genius Tony Stark (played by Robert Downey Jr.) designs and builds a suit capable of individual flight (highly engineered control surfaces powered by an “arc-reactor” – it is Hollywood after all). During his first test flight, zooming straight up from Malibu and stressing the system to its max, he asks his onboard computer, “What’s the altitude record for the SR-71?” His computer responds back, “85,000 feet,” whereupon he zooms past that ceiling.

ANALYSIS: Funny moment, and excellent movie.  In its honor, below I’m going to give you access to a remarkable, recently declassified document describing one of America’s boldest Cold War technical achievements.  If you’ve ever run (or wanted to run) a high-tech company or program, like Tony Stark in the movie, you’ll appreciate the startling scope of the work – and if you’ve recently worked in DoD or the Intelligence Community you’ll marvel at how they did it “in the good old days.”